Digital Measuring Strategy
CountQuest can help your organisation strategically build and develop your web analytics. Digital analysis gives you and your organisation answers to many critical business questions. We work to optimise and improve existing measurements of digital channels that keep pace with the rapid developments in digital analysis.
A needs analysis is conducted with your cooperation to ensure that we meet your organisation’s requirements and challenges. We produce documentation that describes what needs to be measured and how data will be presented in decision making. Requirements are translated into descriptions of necessary implementation to make critical business information available for collection. We recommend collecting data via a Tag Management System.
Large organisations need to visualise and communicate data in an effective way. Often we take data from the web analytics tool and make customised reports via Excel or various third-party tools. Amongst these third-party tools, we primarily work with Klipfolio for visualising and communicating data.