Nordic Morning acquires CountQuest

Nordic Morning acquires CountQuest, a leading digital analytics company in Sweden

Nordic Morning, the leading communications group in the Nordic region, has acquired Stockholm based CountQuest Interactive AB. CountQuest, founded in 2000, is a digital analytics company specialised in data management and web analytics. The company is a market leader as the first and only certified Strategic Partner to Adobe specialised in Adobe Analytics. The company is also the only certified partner to the tag management platform Tealium in Sweden.

CountQuest is one of Sweden’s most experienced digital analytics companies. The company delivers customised decision making support for companies and organisations with an active digital presence. The acquisition of CountQuest strengthens Nordic Morning’s position in the fast growing digital analytics market.

”CountQuest’s expertise complements our service offering perfectly. This acquisition strengthens our ability to help our customers strategically in their digital transformation and in creating a strong digital presence. Investing in data management, analytics and insights is one of the cornerstones of Nordic Morning’s strategy,” says Timo Lepistö, CEO of Nordic Morning Plc.

“We are very happy to join Nordic Morning. We share a strong view on data being the core in our customers’ decision making processes, and we believe that the Nordic Morning ecosystem and structure will enable us to provide an even stronger offering for our customers and colleagues going forward,” says Fredrik Arnarp, founder and Managing Director of CountQuest.

Nordic Morning provides a wall-to-wall offering in digital transformation through strategic consulting and services provided by its spearhead brands Sitrus, Ottoboni, Klikki, Edita and Seed.


Further information:

Timo Lepistö, CEO, Nordic Morning Plc, tel. +358 40 860 2355,

Fredrik Arnarp, MD, CountQuest Interactive AB, tel.+46 70 220 25 98,

Nordic Morning is the leading communications group in the Nordic region. We drive business success and transformation through data- and technology-driven innovation combining smart content, service design, visibility and customer dialogue.

Our strength lies in our diverse expertise and close internal cooperation, which enable us to have a broad approach to our customers’ challenges. We are 800 communications experts working in Finland, Sweden, Denmark, Norway, Ukraine and India. We have been at the forefront of our industry for almost 160 years.